Practitioner of Purpose

This week I’m chatting with Jeff McKeon, Coach, Mentor and Practitioner of Purpose.

Jeff grew up in the 70’s in a country town and struggled to find his way with an alcoholic father and an obese type 2 diabetic mother. His parents divorced when he was 11 and battling to make ends meet, it was at age 15 that he sat down and wrote a suicide letter to his mother. Luckily he made it through this period and moved to Brisbane after finishing school. Jeff loved to talk which paved the way for a successful 25 year career in sales.

In February 2019 while training for a 1600 kilometre cancer charity bike ride in honour of his passed mentor Alan Maxwell, Jeff suffered and survived a heart attack and found himself asking 3 simple questions – Did I live, Did I love, Did I matter?

In March 2020 Jeff quit his well-paying, secure job and went into the field of coaching to spread the message of Gratitude, Empathy and Mindfulness.

he was a successful salesperson and sales manager, only ever working for 2 dealerships and finishing earlier this year after 11 years at Torque Toyota.

Listen in as Jeff and I talk about these life changing moments and the events leading up to them.

If you would like to know more about Jeff you can follow him on LinkedIn or read more at

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